"Across media markets consumers have become very comfortable with the subscription payment model and they show a willingness to sign up to multiple types of subscriptions, with expense the primary barrier to doing so. The video subscription market in particular is set to undergo significant changes over the coming years as many new subscription options are introduced from players such as YouTube, ITV and Apple."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Physical Media Purchases
Usage of Subscription Services
Media Downloads
Media Activities
Devices Used for Media Activities
Special Focus: Subscription Services and Account Sharing
Special Focus: Interest in New Subscription Services
Special Focus: Attitudes towards Subscription Services
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
30th April 2019
“In its current form Apple News+ is likely to be a fairly niche service. Tiered topic-focused subscriptions could help boost penetration but the service’s greatest value could be as part of a larger cross-media Apple subscription”. 
28th February 2019
“Unlike other subscription video services, BritBox will be limited in how much original exclusive content it can offer. Primarily only offering older shows means it will struggle to compete in a market that is to become far more congested in the coming years”.
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