“As YouTube attempts to tackle the issue of controversial content being uploaded to the network, its relationship with some of its key creators is becoming more strained. This may further open the door for Facebook to become a true rival to YouTube in the short online video sector.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Physical Media Purchases
Usage of Subscription Services
Media Downloads
Media Activities
Devices Used for Media Activities
Special Focus: Genres of Short Online Videos
Special Focus: Attitudes towards Online Video Advertising
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
26th October 2018
“Netflix is creating TV shows that enable people to choose how a storyline develops, which Mintel’s research indicates could prove particularly popular with Millennials. The format should help boost viewer engagement and offer a new differentiating feature within the increasingly competitive video streaming market”. 
14th September 2018
“Facebook Watch highlights the social network’s ambitions to not simply compete with YouTube but also services such as Netflix and Amazon Prime Video”.
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Physical media purchases
