“Parents of young children look to be a particularly important demographic for different media sectors throughout the COVID-19 pandemic. In an attempt to keep their children entertained and educated while social distancing restrictions have been in place, parents have increased their use/purchase of different media content, from video subscriptions to books. They are also the most likely to be planning to spend more on media content in the next ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Physical Media Purchases
Media Downloads
Media Activities
Media Subscriptions
Devices used for Media Activities
Special Focus: Video Calling and Live Streaming
Special Focus: Impact of COVID-19 on Time Spent Doing Media Activities
Special Focus: Impact of COVID-19 on Amount Spent on Media Content
Special Focus: Planned Media Expenditure
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
4th November 2020
“The impact of the new lockdown on different media sectors will be much the same story as the first lockdown, such as streaming services and social media performing well and print media struggling. Some changes in behaviour will be slightly different this time, including more limited interest in keeping up ...
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The impact of COVID-19 on media habits
