Media Trends Spring - UK - March 2020
Media Trends Spring - UK - March 2020

“The most popular length of video on YouTube among Gen Z is 21 minutes or more, reflecting how the platform has developed and the opportunities it now presents in terms of content and advertising. The popularity of longer videos on social media allows for greater incorporation of both pre-roll and mid-roll advertising, but restraint is still needed with Mintel’s research showing that many people do stop watching videos because ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Physical Media Purchases
Media Downloads
Media Subscriptions
Media Activities
Devices used for Media Activities
Special Focus: Genres of Social Media Videos
Special Focus: Lengths of Social Media Videos
Special Focus: Attitudes towards Online Videos

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information