“The most popular length of video on YouTube among Gen Z is 21 minutes or more, reflecting how the platform has developed and the opportunities it now presents in terms of content and advertising. The popularity of longer videos on social media allows for greater incorporation of both pre-roll and mid-roll advertising, but restraint is still needed with Mintel’s research showing that many people do stop watching videos because ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Physical Media Purchases
Media Downloads
Media Subscriptions
Media Activities
Devices used for Media Activities
Special Focus: Genres of Social Media Videos
Special Focus: Lengths of Social Media Videos
Special Focus: Attitudes towards Online Videos
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
13th August 2020
“COVID-19 led to an increase in the number of people signing up to a range of subscription style services, from video streaming, to online grocery shopping. However the outbreak has also led to a desire to cut back on non-essential expenditure. The launch of Lloyds Subscription Management Service offers an ... 
23rd April 2020
“Video chatting has become a central element of people’s lives in lockdown, opening the door for a variety of services, from online dating to social media, to introduce more video call features. Caution will still need to be shown, though, as the security of video chatting faces more scrutiny”.
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