Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- Purchasing of physical media falls
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- Figure 1: Physical media purchases, December 2017 and June 2018
- Over a third use a paid-for video streaming service
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- Figure 2: Use of paid-for subscriptions, December 2017 and June 2018
- Video games are the most popular type of download
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- Figure 3: Media downloads, December 2017 and June 2018
- Less than half of 16-24-year-olds watch Freeview TV
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- Figure 4: Media activities, December 2017 and June 2018
- Nearly one in four listen to music on a TV
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- Figure 5: Devices used for media activities, June 2018
- Figure 6: Devices used for media activities, June 2018
- Four in 10 have just one digital media subscription
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- Figure 7: Number of digital media subscription services used, June 2018
- More than six in 10 people share at least some of their subscription accounts
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- Figure 8: Number of shared subscription accounts, June 2018
- One in four are interested in subscribing to a new service
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- Figure 9: Interest in new digital media subscription, June 2018
- Six in 10 would most like to subscribe to a service offering TV/films
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- Figure 10: Type of subscription service interested in, June 2018
- Expense is the main reason people do not subscribe to an additional service
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- Figure 11: Reasons for not purchasing new subscription, June 2018
- People would prefer a service to have a wide range of one type of media
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- Figure 12: Subscription streaming preferences, June 2018
Physical Media Purchases
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- Purchasing of physical media falls
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- Figure 13: Physical media purchases, December 2017 and June 2018
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- Figure 14: Physical media purchases, by gender, June 2018
- More than one in three people bought a print book
- Generation Z appears ready to move on from video game discs
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- Figure 15: Purchased video game disc in last three months, by generation, June 2018
- Bricks-and-mortar stores see benefit of ongoing physical purchases
Usage of Subscription Services
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- Almost half use a pay-TV subscription
- Online subscription services challenge Sky and BT on sports rights
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- Figure 16: Use of paid-for subscriptions, December 2017 and June 2018
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- Figure 17: Repertoire of paid-for subscription services used, December 2017 and June 2018
- Over a third use a paid-for video streaming service
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- Figure 18: Use of paid-for subscriptions, by age, June 2018
- Figure 19: Use of paid-for video streaming service, by age, December 2017 and June 2018
- One in five higher earners have a digital newspaper subscription
Media Downloads
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- Limited desire to buy downloads in a streaming world
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- Figure 20: Media downloads, December 2017 and June 2018
- Figure 21: Repertoire of media downloads, June 2018
- Video games are the most popular type of download
- Less than one in six bought an e-book
Media Activities
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- Even Netflix looks to capitalise on the ongoing popularity of radio
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- Figure 22: Media activities, December 2017 and June 2018
- Major newspaper brands launch new joint advertising service
- Less than half of 16-24-year-olds watch Freeview TV
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- Figure 23: Watched free TV/video services in last three months, by age, June 2018
- Facebook makes bold move into sports rights across the world
- Facebook introduces Watch Parties for collective viewing
Devices Used for Media Activities
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- Spotify partners with Samsung for seamless cross-device listening experience
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- Figure 24: Devices used for media activities, June 2018
- A limited number of people are watching TV/films on their smartphone
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- Figure 25: Devices used for media activities, June 2018
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- Figure 26: Viewed content on a smartphone in last three months, by age, June 2018
- YouTube offers list of signature devices
- Amazon to launch own smart TV?
Special Focus: Subscription Services and Account Sharing
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- Four in 10 have just one digital media subscription
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- Figure 27: Number of digital media subscription services used, June 2018
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- Figure 28: Number of digital media subscriptions used, by household income, June 2018
- Figure 29: Number of digital media subscriptions used, by age, June 2018
- More than six in 10 people share at least some of their subscription accounts
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- Figure 30: Number of shared subscription accounts, June 2018
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- Figure 31: Number of shared subscription accounts, by household income, June 2018
- Figure 32: Number of shared subscription accounts, by presence of children in household, June 2018
Special Focus: Interest in New Subscription Services
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- One in four are interested in subscribing to a new service
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- Figure 33: Interest in new digital media subscription, June 2018
- Six in 10 would most like to subscribe to a service offering TV/films
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- Figure 34: Type of subscription service most interested in, June 2018
- High interest in signing up to a music subscription among younger people
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- Figure 35: Type of subscription service most interested in, by age, June 2018
Special Focus: Attitudes towards Subscription Services
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- Expense is the main reason people do not subscribe to an additional service
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- Figure 36: Reasons for not using new subscription, June 2018
- Inertia is preventing people signing up to video services
- Promoting unknown artists should help boost appeal of content on music services
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- Figure 37: Reason for not subscribing to service interested in, by type of subscription service interested in, June 2018
- People would prefer a service to have a wide range of one type of media
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- Figure 38: Subscription streaming preferences, June 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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