Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- Physical media purchases
- Over a third purchased a print book
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- Figure 1: Physical media purchases, December 2017
- Usage of subscription services
- BT and Sky make content-sharing agreement
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- Figure 2: Use of paid-for subscriptions, December 2017
- Media downloads
- E-books are now the most popular type of media download
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- Figure 3: Media downloads, December 2017
- Media activities
- Fake news controversy presents opportunities for national newspapers
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- Figure 4: Media activities, December 2017
- Devices used for media activities
- A smartphone has become the most popular device for listening to music and podcasts
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- Figure 5: Devices used for media activities, December 2017
- Only one in 10 watch TV on a smartphone
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- Figure 6: Devices used to watch TV and videos, December 2017
- Special focus: short online video
- Over half of 16-24-year-olds watch vlogs
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- Figure 7: Types of short online videos watched, December 2017
- Nearly eight in 10 find auto-play ads off-putting
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- Figure 8: Attitudes towards online video advertising, December 2017
Physical Media Purchases
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- Over a third purchased a print book in the last three months
- Print newspapers and magazines have not seen the same revival as books
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- Figure 9: Physical media purchases, December 2017
- 16-34-year-olds are still buying discs
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- Figure 10: Physical media purchases, by age, December 2017
- HMV can learn from Waterstones’ example
- Eight in 10 purchased at least one physical media item
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- Figure 11: Repertoire of physical media purchases, December 2017
Usage of Subscription Services
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- BT and Sky make content-sharing agreement
- Streaming services may adopt some more traditional approaches
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- Figure 12: Use of paid-for subscriptions, December 2017
- Figure 13: Subscription to a TV service or streaming video service, by age, December 2017
- YouTube looks to challenge Spotify by more seamlessly blending music and video
- Seven in 10 use a paid-for subscription service
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- Figure 14: Repertoire of paid-for subscription services used, December 2017
- More mid-tier subscription options may be introduced to appeal to less affluent consumers
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- Figure 15: Use of paid-for subscriptions, by household income, December 2017
Media Downloads
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- E-books are now the most popular type of media download
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- Figure 16: Media downloads, December 2017
- 16-34s are still interested in downloading content
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- Figure 17: Media downloads, by age, December 2017
Media Activities
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- Two in three listen to the radio
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- Figure 18: Media activities, December 2017
- Fake news controversy offers opportunities for national newspapers
Devices Used for Media Activities
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- The smartphone has become the most popular device for listening to music and podcasts
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- Figure 19: Devices used for media activities, December 2017
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- Figure 20: Devices used to listen to music, by service used to listen to music, December 2017
- Gaming habits still vary significantly between genders
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- Figure 21: Devices used to play video games, by gender, December 2017
- Only one in 10 watch TV on a smartphone
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- Figure 22: Devices used to watch TV and videos, December 2017
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- Figure 23: Device used to watch TV, by services used, December 2017
- People likely to upgrade TV sets in World Cup year
- For younger people a smartphone is more popular than an e-reader for reading e-books
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- Figure 24: Devices used to read e-books, by age, December 2017
Special Focus: Genres of Short Online Videos
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- Over half of people watch music videos online
- YouTube looks to boost concert attendance
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- Figure 25: Types of short online videos watched, December 2017
- More than half of 16-24-year-olds watch vlogs
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- Figure 26: Types of short online videos watched, by age, December 2017
- Figure 27: Types of short online videos watched, by age, December 2017
- YouTube controversy leads to calls for more oversight
- Care is needed by YouTube when it comes to demonetisation
- Facebook looks to lure creators as it increases competition with YouTube
- Netflix invests in short-form content
Special Focus: Attitudes towards Online Video Advertising
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- Nearly eight in 10 find auto-play ads off-putting
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- Figure 28: Attitudes towards online video advertising, December 2017
- There is a strong preference for adverts at the beginning of videos rather than the middle
- 16-24-year-olds have a greater acceptance of video adverts
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- Figure 29: Agreement with the statement ‘Some adverts are entertaining enough to choose not to skip’, by age, December 2017
- Figure 30: Agreement with the statement ‘It’s annoying seeing sponsored products/services during a video’, by age, December 2017
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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