Poultry & Poultry Substitutes - Ireland - September 2017
Poultry & Poultry Substitutes - Ireland - September 2017

“The Irish poultry market continues to perform well with strong demand for chicken products helping to drive sales. Going forward, an opportunity exists to promote turkey as a healthier alternative due to consumer concerns over fat. Poultry producers will also need to address the demand for transparency on sourcing in order to provide greater reassurance to consumers on quality and food safety standards."

– Aisling Kearney, Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
The Consumer – Types of Poultry Purchased
The Consumer – Key Factors for Buying Poultry
The Consumer – Attitudes towards Poultry Products

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Who’s Innovating?
Company Profiles

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information