Ireland Poultry & Poultry Substitutes Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Poultry & Poultry Substitutes market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purpose of this report, poultry is defined as comprising retail sales of processed and
unprocessed chicken, turkey and other poultry (duck and goose) for in-home consumption and for use
outside of the home, ie as part of a packed lunch.
Unprocessed/raw poultry and game includes all primary cuts – fresh or frozen meat (whole-bird or
portion), including poultry which has been marinated or glazed with a sauce.
Processed and cooked poultry and game includes:
Written by Emma McGeown, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Irish poultry market continues to thrive due to poultry’s perceptions of versatility and being leaner making it more attractive compared to other types of meat. The higher price point of poultry, particularly chicken, creates a dynamic market, but with a bigger push towards flexitarian and vegan lifestyles more opportunities exist in poultry substitutes
Emma McGeown
Food & Drink Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.