Ireland Cheese Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the Ireland Cheese market, including the behaviours, preferences and habits of the consumer.
The cheese market in Ireland continues to grow year on year, being a staple product in most Irish homes. The COVID-19 pandemic has caused people to spend more time cooking at home, as well as indulging in more luxury dairy products. In 2020 the Ireland cheese market increased by 9.4% to reach €301.9 billion.
96% of NI consumers and 30% of ROI consumers agree they use cheese once a month or more, and 39% of NI and 30% of ROI consumers using cheese two to three times a week. However, there remains gaps in the market for dairy-free and lactose-free cheese products, with a growing interest in veganism and flexitarian diets. Over a third of Irish consumers agree there should be more varieties to suit these different diets, indicating further opportunities to innovate.
The current biggest threat to the market is fears around Brexit and how it may effect the demand for cheese. 51% of ROI consumers and NI consumers agree that Brexit will make it difficult to get certain types of cheese from other countries, and 63% of ROI and 53% of NI consumers agreeing that Brexit is going to have a negative impact on dairy farmers. Despite these fears, however, cheese will remain a popular product for Irish consumers, meaning demand will remain.
Read on to discover more details or take a look at all of our Ireland Food and Foodservice market research.
Types of Cheese: Fresh cheese, cream cheese (mascarpone), hard cheese (cheddar, parmesan), semi-hard cheese (harvarti, edam), soft cheese (brie, camembert), semi-soft cheese, processed cheese, blue cheese (stilton, gorgonzola), block cheese, packet cheese, cheese spreads, speciality cheese, artisan cheese, lactose-free cheese, goat’s milk cheese, sheep’s milk cheese (halloumi).
Brand: Philadelphia, Babybel, Dairylea, Biotiful Dairy, Boursin, Dunnes Stores, Arla Foods, Castello, Carbery, Cashel Blue Farmhouse Cheesemakers, Dale Farm, Dairy Crest / Saputo Dairy UK, Cathedral City, Dairygold, Kerry Group, Strings & Things, Glanbia, Kilmeaden, Mondelēz, Ornua, Pilgrim’s Choice.
Written by Natalie Magill, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Cheese usage has benefitted from the impact of COVID-19. Consumer prices have dropped and are predicted to continue to decline across IoI. Even though there are fears surrounding Brexit and how disruption amongst supply chains could affect cheese products entering the IoI market, consumers are still indulging in cheese products, whether in a sandwich, making dinner from scratch or as a snack.
Natalie Magill
Market Research Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.