“Chicken is dominating the poultry category at present due to its attractive price point and its versatility. However, the Irish poultry market faces challenges, with high levels of imported chicken dominating the market due to its lower wholesale price. Consumer desires for local poultry on retail shelves could prove challenging into the future if cheaper imports continue to dominate the market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Applications
Market
Market
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Market Overview
Competitive Context
Strengths and Weaknesses
Market Size and Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Type of Poultry Purchased
The Consumer – Attitudes towards Poultry
Brand/Company
Brand/Company
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Data
Data
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Appendix
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Is growth within the poultry category centred on the chilled offering?
