"Within the smoothie category, certain legacy elements remain a key area of focus for consumers, such as a focus on fruit and traditional bases like yogurt and dairy milk. However, functional health trends in the beverage space are driving the category forward and creating new areas of opportunity. The variety and convenience of made to order smoothies is also a key area of opportunity for competing with the home kitchen."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Smoothie Purchase Behavior
Beverage Differentiation
Smoothie Ingredient Profile Interest
Smoothie Statement Agreement
Price Sensitivity Analysis
Smoothie Consumer Profiles (Cluster Analysis)
Smoothie Purchase Motivators
Visitation Motivators
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Price Sensitivity Analysis
Appendix – Cluster Analysis
18th December 2017
“In an effort to extend its brand relevance, Jamba Juice is looking beyond individual customers and targeting larger gatherings with smoothie packs that feature 15 individual smoothies. The move is a strategic one for the smoothie brand as more consumers seek functional health benefits from beverages.” 
21st August 2017
“Ingredients that focus on functional health benefits have gained widespread appeal in the beverage category, specifically in juices and smoothies, and collagen is one of the latest ingredients creating buzz.”
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Shakes and juice remain key areas of competition
