Made to Order Smoothies and Shakes - US - December 2010
Made to Order Smoothies and Shakes - US - December 2010

This report explores made to order smoothies and shakes by foodservice operators. Mintel focuses its exclusive consumer research on the smoothie segment given its relative infancy in the beverage market and substantial growth potential considering the increasing number of players becoming active in this genre. The crux of these findings provides insight into:

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Competitive Context
Market Drivers
Menu Insights Analysis: Smoothies and Shakes
Menu Insights Analysis: Marketing and Nutritional Claims
Menu Insights Analysis: Restaurant Segments
Menu Insights Analysis: Restaurant Innovators

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Restaurant Usage by Smoothie Drinkers
The Smoothie Drinker
Reasons for Drinking Smoothies
Consumer Attitudes Toward Restaurant Smoothies
Reasons Consumers Aren’t Ordering Restaurant Smoothies
Restaurant Smoothie Ingredients
Cluster Analysis
Custom Groups: Light, Medium and Heavy Users

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Company Profile: McDonald’s
Company Profile: Jamba Juice
Company Profile: Smoothie King
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Trade Associations