Smoothies and Shakes: Made to Order - US - July 2012
Smoothies and Shakes: Made to Order - US - July 2012

Consumers have begun to look towards smoothies, as well as functional smoothies with health add-ins, to fulfill their better-for-you dietary needs and support their on-the-go lifestyle. These items are being consumed as snacks, meal replacements, beverages and desserts, giving the item a great deal of flexibility. The item can also be made with various bases and flavors, from healthy to indulgent, and additionally be tailored to consumers’ needs with add-ins.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Restaurant Usage for Smoothies
Smoothie Purchase Drivers
Consumer Attitudes Toward Smoothies
Smoothie Ingredient Preferences
Smoothie Flavor Preferences
Smoothie Add-ins Preferences
Barriers to Smoothie Purchases
Cluster Analysis

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis: Smoothies
Menu Analysis: Shakes
Appendix: Trade Associations