“The salty snacks category will continue to benefit from the anytime, anywhere snacking mentality. Changing product preferences, combined with shifting US demographics, will be top of mind for manufacturers. However, the real challenge will be addressing concerns about the nutritional content of snacks, while still allowing consumers the chance to indulge.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Household Snack Purchases
Important Factors
Important Attributes
Purchase Motivations
Change in Purchases
Attitudes toward Salty Snacks
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Potato Chips
Brand Share – Tortilla Chips
Brand Share – Popcorn
Brand Share – Nuts and Trail Mixes
Brand Share – Dips
Innovations and Innovators
Marketing Strategies
Social Media – Chips, Popcorn, Nuts, and Dips
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix – Trade Associations
30th September 2014
“Though the majority of salty snack sales originate in supermarkets and other retail channels, online retailer, Nuts.com has proven its ability to stand out among the competition due in part to its family-owned roots, and personal voice.” 
3rd June 2014
“The nuts and trail mix segment continues to grow as consumers gravitate toward the nutritional benefits of these snacks. Planters used flavor innovation to help consumers recognize the benefits of eating peanuts, its flagship product.”
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What will be the impact of increased snacking occasions?
