”Mobile bookings are on the increase. More holidaymakers feel comfortable using their smartphone due to larger screen sizes and travel brands improving their app and mobile web functionality. Over time, both the smartphone and the smart TV should play a greater role in the holiday planning and booking process, making it a more mobile and social experience.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Outlook
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Holiday Research and Planning
Online Research Sources
Holiday Booking
Online Bookings
Holiday Planning and Booking Attitudes
Holiday Planning and Booking Behaviours
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
CHAID Analysis
Appendix – Data Sources, Abbreviations, and Supporting Information
5th December 2017
“Airbnb’s split payment feature will make it easier to carry out group bookings. On top of this, it is increasing sign-ups to its website because new guests must create an account to pay their share of the booking. This is something that will give it a greater pool of customer ... 
1st November 2016
“Holidaymakers recognise the value of mobile travel apps, and are even becoming more open to sharing their data in return for tailored recommendations and travel itineraries. Google recognises this, and have developed an offline mobile tool to help those travelling abroad to unfamiliar destinations.”
|
Increasing mobile use in the research process
