UK Holiday Planning and Booking Process Market Report 2023
$ 2,995 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
$ 2,995 (Excl.Tax)
Stay ahead of the curve and future-proof your business with Mintel’s UK Holiday Planning and Booking Process Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest holiday booking trends and consumer behaviours affecting your industry. Get a 360° view of the online travel booking market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Travel booking trends are changing to reflect many travellers adjusting their travel booking behaviours to control costs, for example, by shopping around more or choosing lower-cost accommodation, it is inevitable that some will not be able to afford holidays as frequently as they did before the pandemic. Short-haul holidays are expected to take the brunt of the downfall in the online travel booking market.
Travellers have expressed interest in brands that display how busy a destination usually is during the time they plan to visit. This interest remains high across all age groups. Brands could capitalise on this travel booking trend by providing information on crowdedness based on predictive technology or tools that show real-time information will add value to the online travel booking market
There continues to be a stronger interest in beach holidays and luxury travel experiences compared to before the pandemic. Higher demand for luxury is likely driven by the fact that overseas travellers tend to be more affluent and, as such, are more likely to have built up lockdown savings.
To learn how to connect with your audience, purchase our full UK Holiday Planning and Booking Process Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
eDreams, Expedia, Airbnb, Booking.com, HolidayPirates, Kuoni.
This report, written by Marloes De Vries, a leading Travel industry analyst, delivers in-depth commentary and analysis to highlight current trends in the online travel booking market and add expert context to the numbers.
While most holidaymakers were already price-sensitive before inflation soared, many are now adapting their booking behaviour to combat rising prices, with travel comparison websites a popular tool for travellers to limit costs. Brands that are most successful at building customer loyalty and limiting passing on higher costs to customers will remain more competitive.”
Marloes de Vries
Associate Director – Travel
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.