“Booking times have been getting increasingly shorter in recent years. This process has been accelerated by the economic downturn, subdued household income and the rising cost of living, as financial uncertainties have forced more consumers to adopt a wait and see approach. However, there is also a deeper trend at work, as savvy consumers have grown adept at shopping around online, comparing prices and hunting for last minute discounts and ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Holidays Taken Abroad
Booking Times for Holidays Abroad
Online Holiday Research
Offline Holiday Research
Independent Holiday Booking Methods
Package Holiday Booking Methods
Devices Used for Online Holiday Booking
Holiday Planning and Booking Attitudes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Holidays Taken Abroad
Appendix – Booking Times for Holidays Abroad
Appendix – Online Holiday Research
Appendix – Offline Holiday Research
Appendix – Independent Holiday Booking Methods
Appendix – Package Holiday Booking Methods
Appendix – Devices Used for Online Holiday Booking
Appendix – Holiday Planning and Booking Attitudes
23rd July 2014
“Attractions and experiences offer the chance to add layers of authenticity and local flavour to holiday bookings, helping to enrich mainstream types of holiday. This is potentially a huge market either selling direct to the holidaymaker or enabling agents and OTAs to earn extra commission.” 
26th March 2014
“The high proportion of mobile bookings that are impulse-based, last minute purchases provides an opportunity for brands to expand flash sales and last-minute discounting to fill capacity and maximise revenue.”
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How significant is the rise of mobile internet use for the holiday planning and booking process?
