Holiday Planning and Booking Process - UK - October 2011
Holiday Planning and Booking Process - UK - October 2011

“Austerity and rising costs could encourage a shift away from purely price-driven commoditisation towards a stronger emphasis on quality. In other sectors, such as clothing for example, consumers are buying less but buying ‘quality to last’. This can also be an effective marketing approach for holidays – ‘less is more, investing in life-long memories…’”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Future Opportunities

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Holiday Information
Holiday Bookings and Timings
Holiday Taking
Holiday Planning
Holiday Booking
Booking Holiday Extras
Holiday Planning and Booking Preferences
Holiday Planning and Booking Attitudes
Targeting Opportunities

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Internal Market Environment
Appendix – Holiday Taking
Appendix – Holiday Planning
Appendix – Holiday Booking
Appendix – Booking Holiday Extras
Appendix – Holiday Planning and Booking Preferences
Appendix – Holiday Planning and Booking Attitudes
Appendix – Targeting Opportunities