Holiday Planning and Booking Process - UK - November 2014
Holiday Planning and Booking Process - UK - November 2014

“The high level of price sensitivity exhibited by mobile bookers, coupled with an unwillingness to invest time in finding the best deals, suggests the growing popularity of mobile will be matched by an increased use of comparison sites such as Skyscanner and Trivago as well as accommodation booking sites such as hotels.com. This shift towards intermediaries would see consumer decisions increasingly driven by metrics such as price and ratings ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Holidays Taken
The Consumer – Booking Method
The Consumer – Research Lead Time
The Consumer – Research Sources Used
The Consumer – Devices Used for Research
The Consumer – Devices Used for Booking
The Consumer – Attitudes towards Researching and Booking Holidays

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

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