“While the majority of people are concerned about sugar, sales of sweet biscuits are holding up well. With consumers likely to become more focused on portion control due to concerns about sugar though, smaller-sized convenience products and mini packs that also cater better for on-the-go snacking are likely to become more important. The development of more added-value products that consumers are willing to pay more for is also needed to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Frequency of Eating Different Types of Biscuits
Occasions for Eating Biscuits
Factors Encouraging Buyers to Pay More for Sweet Biscuits
Interest in Trying Different Types of Biscuit Products
Attitudes towards Biscuits
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Brand Communication and Promotion
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
Appendix – Key Players
30th January 2017
“BelVita Breakfast is continuing to provide strong marketing support for its breakfast biscuits with a new campaign targeting 25-44-year-olds. The campaign will help support further growth in sales through catering for demand for quick and filling breakfast options.” 
19th December 2016
“The UK is the latest market to see the launch of Oreo Thins, a more sophisticated, lighter format of Oreo the brand is targeting at encouraging mid-afternoon snacking among under-45s.”
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New pack formats and product pairings can expand usage occasions in biscuits
