“While users tend to turn to biscuits when they feel like a treat, half say it’s important to pay attention to the calorie content of biscuits while half would like to see more biscuits with added health benefits.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Strengths and Weaknesses
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Trends in Usage
Consumer – Types of Biscuits and Crackers Eaten
Consumer – Occasions for Eating Sweet Biscuits
Consumer – Factors Influencing Purchase of Sweet Biscuits
Consumer – Attitudes Towards Sweet Biscuits
Consumer – Perceptions of Sweet Biscuit Types
Consumer – Attitudes Towards Sweet and Savoury Biscuits and Crackers
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Forecast
Appendix – Consumer – Trends in Usage
Appendix – Consumer – Types of Biscuits and Crackers Eaten
Appendix – Consumer – Occasions for Eating Sweet Biscuits
Appendix – Consumer – Factors Influencing Purchase of Sweet Biscuits
Appendix – Consumer – Attitudes Towards Sweet Biscuits
Appendix – Consumer – Perceptions of Sweet Biscuit Types
Appendix – Consumer – Attitudes Towards Sweet and Savoury Biscuits and Crackers
Appendix – Target Groups
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How can manufacturers polish the value positioning of chocolate biscuit bars to revive growth in the sector?
