“Another means of reviving the fortunes of the beleaguered healthier biscuit sector is by targeting the under-exploited healthy kids’ biscuits market. A hefty six in ten users with children would like to see more healthy biscuits for children.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Future Opportunities
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Who’s Innovating?
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer Usage of Biscuits, Cookies and Crackers
Consumer – Types of Biscuits and Crackers Eaten
Consumer – Occasions for Eating Biscuits and Crackers
Consumer – Attitudes Towards Eating Sweet Biscuits
Consumer – Attitudes Towards Eating Savoury Biscuits and Crackers
Consumer – Target Groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Consumer – Types of Biscuits and Crackers Eaten
Appendix – Consumer – Occasions for Eating Biscuits and Crackers
Appendix – Consumer – Attitudes Towards Sweet Biscuits
Appendix – Consumer – Attitudes towards Savoury Biscuits and Crackers
Appendix – Target Groups
2nd May 2012
“Two thirds of savoury biscuit and cracker users see them as a healthy base for a snack. Coincidentally, the same share of parents try to avoid giving their children unhealthy foods, providing a clear opportunity for savoury brands.”
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To what extent is consumer dissatisfaction with healthier sweet biscuits restricting growth in the market?
