UK Dairy Alternatives Market Report 2023
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Stay ahead of the curve and future-proof your business with Mintel’s UK Dairy Alternatives Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest trends and consumer behaviours affecting your industry. Get a 360° view of the dairy alternative products market including market size, share and forecasted growth to help you align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Following years of rapid growth pre-pandemic, the dairy alternatives market took a hit in 2022 thanks to the cost-of-living crisis. Consumers are cutting back on spending, and dairy alternative products generally have weak value-for-money associations compared to their dairy equivalents. Once pressures of household incomes start to ease, Mintel predicts that consumer spending will regain momentum and support growth for the dairy alternative industry.
Addressing the negative taste associations of dairy alternatives remains crucial to grow the market, as this is the most commonly cited reason for not using them. Many UK consumers agree that dairy alternatives should have the same taste and texture as equivalent dairy products. There is already a focus on dairy alternatives delivering both the same taste experience and behaving in the same way texturally, however, there is also scope for more products to celebrate their unique ingredients and the taste and texture they deliver to sidestep comparisons to dairy.
In an increasingly crowded category, brands can stand out in the dairy alternatives market by highlighting the environmental and sustainability benefits of their products. Over a third of non-users of dairy alternatives agree that more information about environmental benefits would encourage them to switch from a dairy product to a dairy-free alternative. This is an opportunity for ice cream and desserts, Mintel’s UK Sustainability in Food 2023 Market Report found that a third of adults think that sustainability claims make indulgent treats feel more permissible. Highlighting that making more of the sustainability benefits could help dairy alternatives gain ground in these categories.
This report covers dairy alternatives which includes all dairy-free alternatives to cow’s milk products, including milk, cream , cheese, yogurt/drinking yogurt/kefir and ice cream. Leading brands covered in this report include Alpro, Oatly, Violife, Califia Farms, The Coconut Collaborative, Koko Dairy Free, Rude Health, and more.
To learn how to connect with your audience, purchase our full UK Dairy Alternatives Market Report 2023. Discover lucrative innovation opportunities to help your business grow during times of financial uncertainty.
This report, written by Emma Clifford, a leading food and drink analyst, delivers in-depth commentary and analysis to highlight current trends in the UK Dairy Alternatives market and add expert context to the numbers.
Due to dairy alternatives’ comparatively high prices, the cost-of-living crisis has hit the demand for these. While the market will rebound strongly once consumers can reprioritise sustainability and health, products must prove their credentials in these areas. Bridging the gap between dairy and dairy alternatives on taste, texture and price will play a role in future growth, precision fermentation offering huge potential here.
Emma Clifford
Associate Director – Food and Drink Research UK
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.