Mintel estimates the biscuits, cookies and crackers market to reach £2.3 billion in 2011, an increase of 2.7% on 2010. Sweet biscuits continue to dominate the sector and are forecast to represent 83% of the market in 2011.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Future Opportunities
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage
Factors Influencing Snacking Habits
The Consumer – Attitudes towards Sweet Biscuits
The Consumer – Attitudes towards Savoury Biscuits
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – The Consumer – Usage
Appendix – Factors Influencing Snacking Habits
Appendix – Attitudes towards Sweet Biscuits
Appendix – Attitudes towards Savoury Biscuits
20th December 2011
"Kellogg plans to follow in the footsteps of Kraft’s Belvita by launching an All-Bran breakfast biscuit, aiming to replicate the popularity of these products in the Italian market." 
30th August 2011
"United Biscuits seeks inspiration from the filled pillow cereals market by launching McVitie's Quirks."
|
The ritualistic nature of eating biscuits appeals to consumers, with over half (54%) eating sweet biscuits with a hot drink, demonstrating how ingrained this occasion is within British culture but emphasising the need for the category to expand beyond the tea-drinking audience.
