"Dollar sales of snack, nutrition, and performance bars grew in 2015, continuing the steady, though lackluster, pace seen over the past few years. Products in the category hit the mark in appealing to both the health and snack interests of consumers – viewed as a convenient contribution to healthy lifestyles. However, competition from other categories challenges stronger growth. Bars may be taking a backseat as snack options abound, along with food ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Bar Purchase
Purchase Location
Consumption Occasion
Opinions toward Bars
Perceived Functional Attributes
Purchase Factors
Information Sources
Desired Amount of Protein
Preferred Sources of Protein
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Snack, Nutrition, and Performance Bars
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
31st October 2016
“The introduction of flavor variety can play a strong role in gearing products for specific occasions, and encourage increased consumption in general, encouraging consumers to try various flavors across a product range.” 
31st July 2016
“A strength of the bar category is the fact that three quarters of consumers say products made with natural ingredients are as effective as those using manufactured ingredients.”
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Bar sales grow by 26% from 2010-15
