“Even as snack and nutritional bars take on product attributes from each other and attempt to provide a range of attributes within a single product or brand, brands have an opportunity to stand out from their competitors by maintaining focus on a singular use. For example, energy bars can be just that and not strive to also be snack foods and meal supplements. Similarly, organic brands can build on that ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Snack and Cereal Bars
Segment Performance – Nutritional/health Bars
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Social Media – Snack and Nutritional Bars
Household Purchases of Snack/cereal and Nutrition/energy Bars
Retail Outlets and Store Sections Used for Snack/cereal and Nutrition/energy Bar Purchases
Brands Used
Snack/cereal and Nutrition/energy Bar Product Attributes Looked For
Attitudes toward Snack/cereal bars and Nutrition/health Bars
Attitudes toward Consumption of Snack/cereal bars and Nutritional/health Bars by Children and Teens
Reasons for Not Buying Snack/cereal and Nutrition/health Bars
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Nutritional/health Bars
Brand Share – Snack and Cereal Bars
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media – Snack and Nutritional Bars
Appendix – Information Resources Inc. Builders Panel Data Definitions
Appendix – Trade Associations
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Is the line blurring between segments hurting brand potential to stand out?
