“Consumers want healthy options. When asked to create their ideal bar, 65% of respondents built a bar they categorized as healthy (compared to 28% who built an indulgent bar).”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Bar Consumption
Reasons for Use
Attributes of Interest
Opinions toward Bars
Ideal Bar
Purchase for Kids
Impact of Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies and Brand Analysis
Innovations and Innovators
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Tables
Appendix – Trade Associations
31st July 2015
“When asked to create their ideal bar, 19% of consumers selected meat as their protein source of choice, the fourth leading option behind the more common nuts, seeds, and grains.” 
19th May 2015
“The vast size of the snack, nutrition, and protein bar category means that there can be a bar for everyone. Targeted positioning will be a means of boosting the perception of efficacy and standing apart from the competition on store shelves.”
|
Do consumers see products in the category as healthy?
