Snack, Nutrition and Protein Bars - US - March 2015
Snack, Nutrition and Protein Bars - US - March 2015

“Consumers want healthy options. When asked to create their ideal bar, 65% of respondents built a bar they categorized as healthy (compared to 28% who built an indulgent bar).”

– Beth Bloom, Food and Drink Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Segment Performance
Retail Channels
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Bar Consumption
Reasons for Use
Attributes of Interest
Opinions toward Bars
Ideal Bar
Purchase for Kids
Impact of Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies and Brand Analysis
Innovations and Innovators

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Tables
Appendix – Trade Associations