US Snack, Nutrition and Performance Bars Market Report 2024
£ 3,695 (Excl.Tax)
Description
Explore how the US food bar market is evolving and shifting to consumer needs with this in-depth report. Stay ahead of the curve and gain critical, data-backed insights. For this page, “food bar” refers to snack, nutrition, and performance bars. Below, we’ve summarized the key topics covered and offer hand-selected insights from the report document.
Key Topics Covered
- Food bar type purchase and frequency.
- Adult and kids’ food bar occasions and priorities.
- Attitudes toward food bars.
- External factors impacting bar purchase.
- The food bar market and brand activity.
US Food Bar Market Overview
Food bar market size in the US is estimated to show respectable growth in 2023, following up on the near-double-digit growth in 2022. This reflects consumers’ cravings for convenient and filling food and shows the resilience of food bars despite inflation. Snack, nutrition, and performance bar versatility allow consumers to both indulge and fulfill health needs, with flavors and ingredients that are constantly evolving.
Food Bar Consumer Insights
Food bar purchase differences by type
As nutritional bar purchases decreased between 2022-2023, meal replacement bars increased in the same period. With money and time constraints, meal replacement bars may be an even simpler option for consumers on the go.
Adult food bar occasions
Bar pairings can reimagine the role of this versatile food. At-home and evening snacks lead food bar occasions, opening up consumers’ kitchens for low-effort culinary experimentation that aligns with eating patterns. Beverage pairings can shake up food bar occasions, such as a glass of chocolate milk post-workout. Brands can therefore bring fresh associations to food bar occasions.
What’s Next for Food Bar Brands?
All things considered, future success in the US food bar industry will be awarded to brands that maintain bold strategies and continue to strike a balance between taste, health, and concept innovation while evolving positioning and communication to align with shifting consumer needs and lifestyles.
Try this report alongside our Future of Snack Bars Report. Alternatively, browse the rest of our expansive food market research.
Products Covered in this Report
For the purposes of this Report, snack, nutrition, and performance bars are defined as:
- Snack bars: cereal and snack bars, such as Quaker Chewy; and granola bars, such as Nature Valley.
- Nutrition bars: health/nutrition bars, including food bars that contain additional nutrients, such as fiber, protein (nonathletic), calcium, etc; also includes bars positioned as meal replacements (non-weight loss).
- Performance bars: athletic bars used for fuel during athletic endeavors or to enhance physical fitness or exercise, such as PowerBar; includes performance-focused protein bars.
- Weight loss bars: bars meant for diet and weight loss/weight management, such as Slim-Fast and Zone bars.
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Expert Analysis
Leading food, drink, and nutrition analyst Adriana Chychula delivers expert industry commentary with this in-depth report.
US lifestyles have rendered meals relative; snack bars’ versatility primes them to fit within today’s definition and the next.
Adriana Chychula
Analyst, Food, Drink & Nutrition
Table of Contents
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- Key issues covered in this Report
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Executive Summary
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Consumer Insights
- The snack, nutrition and performance bar consumer: fast facts
- Bar type purchase
- Graph 1: bar type purchase, 2022-23
- Graph 2: bar type purchase, by financial status, 2023
- Graph 3: bar type purchase, by parental status and gender, 2023
- Graph 4: snack, nutrition and performance bar purchase, 2023
- Bar frequency
- Graph 5: bar consumption frequency, 2023
- Adult bar occasions
- Graph 6: adult bar occasions, 2023
- Graph 7: bar occasions, by financial status, 2023
- Graph 8: adult bar occasions, by generation, 2023
- Children’s bar occasions
- Graph 9: children’s bar occasions, 2023
- Adult bar priorities
- Graph 10: adult bar priorities, 2023
- Graph 11: adult bar priorities, by financial status, 2023
- Graph 12: adult bar priorities, by parental status, 2023
- Children’s bar priorities
- Graph 13: children’s bar priorities, 2023
- Attitudes toward bars
- Graph 14: select attitudes toward bars, 2023
- Graph 15: attitudes toward bars, by parental status and gender, 2023
- Graph 16: select attitudes toward bars, 2023
- Graph 17: attitudes toward bars, by generation, 2023
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Competitive Strategies
- Launch activity and innovation
- Opportunities
- Graph 18: attitudes toward bars, 2023
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The Market
- Market context
- Market drivers
- Graph 19: work situation, 2023
- Graph 20: snacking frequency, 2023
- Graph 21: interest in BFY benefits, 2023
- Graph 22: attitudes toward bars, 2023
- Market size and forecast
- Market segmentation
- Graph 23: total retail sales and forecast of snack, nutrition and performance bars, by segment, at current prices, 2018-28
- Market share/brand share
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Appendix
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Consumer
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Data
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
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