Digital Trends - China - July 2015
Digital Trends - China - July 2015

“Chinese consumers spend more money on technology products than people from the UK, Canada, the US or Brazil. In 2014, technology and communication account for 7.3% of total household expenditure in China making it the fifth largest spending sector. The increasing penetration of the Internet and growing sales of technology products indicate the prosperity of the digital market and online services in China.”

Ivy Jiang, Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Trends

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Ownership of Personal Computers
The Consumer – Ownership of Mobile Phones
The Consumer – Ownership of Televisions
The Consumer – Ownership of Other Types of Digital Products
The Consumer – Online Activities on Different Devices
The Consumer – Emerging Online Activities – Shopping and Investment
The Consumer – Emerging Online Activities – O2O Activities
The Consumer – Barriers to Using Online Door-to-door Services
The Consumer – Online Information Search Channels
The Consumer – Attitudes towards Digital Products and Online Activities
The Consumer – Meet the Mintropolitans