“COVID-19 has become a catalyst for accelerating the digital society in China. People's work and entertainment are constantly moving towards digitalization. The short-term challenges associated with the virus has not stopped people from accepting more digital devices, but instead has made increased usage and the recognition of their importance in consumers’ lives. For the short video industry, the spirit of entertainment first has brought unprecedented opportunities. The industry needs ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market and Companies – What You Need to Know
Market Factors
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Digital Device Ownership
Activities on Digital Devices
Top Apps Usage
Short Video Content Watched
Attitudes towards Short Video
Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players Performance
Who’s Innovating?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
|
COVID-19 intensifies competition in digital entertainment and creates opportunity for emerging products
