“Observed in Q1 2020, the biggest ownership growth is in gaming console. In specifics, post 1990s and post 1970s are the top two generations driving this increase. Commercial 5G users are not ready. A result from the disruptive COVID-19 outbreak, consumers have been delaying their product upgrades. As the livestream commerce market continues to see new contents driven by ecommerce and e-learning, entertainment, professionalism, and peer pressure becomes three main ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Trends
What’s In?
What’s Out?
What’s Next?
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Device Ownership
Online Activities across Digital Devices
Top Apps Usage
Popular Categories of Livestream
Attitudes towards Livestream – Livestreamers’ Recommendations
Attitudes towards Livestream – Livestreamers’ Professionalism
Attitudes towards Livestream – Entertainment of Livestream
Consumer Segmentation
Meet the Mintropolitans
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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