Digital Trends - China - June 2014
Digital Trends - China - June 2014

“PCs and mobile phones are leading consumer technology product segments with high product ownership. Both segments are mature in terms of penetration, and volume growth for these categories is mainly driven by replacement and upgrades."

– Can Huang, Senior Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Overview

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Consumer Technology Products – Overview
The Consumer – Consumer Technology Products – Personal Computers
The Consumer – Consumer Technology Products – Mobile Phones
The Consumer – Consumer Technology Products – Televisions
The Consumer – Consumer Technology Products – Home Entertainment and Other Types of Products
The Consumer – Online Activities
The Consumer – Online Activities Intentions
The Consumer – Consumer Interaction with Digital Advertising
The Consumer – Attitudes towards Digital Advertising
The Consumer – Attitudes towards Technology Products and Online Activities

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Consumer Technology Products
Appendix – Online Activities
Appendix – Online Activities Intentions
Appendix – Consumer Interaction with Digital Advertising
Appendix – Attitudes towards Digital Advertising
Appendix – Attitudes towards Technology Products and Online Activities