China Digital Trends Report – 1H 2023
£ 3,695 (Excl.Tax)
Description
“Generative AI is revolutionising productivity. Chinese consumers show high awareness of this novel concept but the actual adoption rate of generative AI tools remains low. While valuing the positive impact of generative AI, Chinese consumers remain concerned about its potential risks. It is therefore important for brands to empower consumers to control and understand these tools as an aid to, rather than a substitute for, human creativity and production. In addition, brands should balance the efficiency and accuracy of AI with human interaction to unlock the full potential of generative AI.”
– Toby Xu, Research Analyst
Key issues covered in this Report
- Ownership and purchase interest in various technology and digital devices.
- Consumers’ usage of popular apps/websites on their devices (primarily smartphones).
- Consumers’ awareness level and their understanding of generative AI.
- Functions and application areas of generative AI consumers would be interested in trying.
- Consumers’ attitudes towards different aspects of generative AI.
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- Covered in this Report
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Executive Summary
- The market
- Internet penetration growing rapidly in rural areas
- Figure 1: Netizen size, mobile netizen size and internet penetration, China, 2020-22
- 5G mobile user base continue to expand
- Figure 2: 5G mobile users, China, 2021-23
- Fixed broadband subscribers keep steady growth
- Figure 3: Number of fixed broadband subscribers and the proportion of them enjoying an access rate of 100Mbps or above, 2020-23
- Online travel booking rebounded strongly
- Figure 4: Online travel booking users and penetration, 2020-22
- The continuous growth of user base accelerates the commercialisation of online office service
- Figure 5: Online office users and penetration, 2020-22
- Online medical services show great potential under increasingly standardised regulations
- Figure 6: Online medical services users and penetration, 2020-22
- Short video platforms expand into multiple areas amid growth in user numbers
- Figure 7: Short video users and penetration, 2020-22
- Companies and brands
- Huawei
- Baidu
- Alibaba
- Tencent
- NetEase
- Domestic institutions rolling out ChatGPT-style products
- AI conversational and content creation gadgets emerging, while mainstream platforms still testing their AI capabilities
- Applying AI-generated content concepts to marketing
- AI-generated songs raise concerns over infringement
- AI-powered virtual humans to fill people’s emotional void
- AI-based hardware still in experimental stage
- The consumer
- Home entertainment devices are still a niche market
- Figure 8: Digital device ownership and purchase interest, 2023
- Social media and short video remain most popular apps
- Figure 9: Usage of popular apps, 2023
- Awareness of generative AI is high but adoption of such tools is low
- Figure 10: Awareness of generative AI, 2023
- Intelligent search attracts consumers most
- Figure 11: Functions of generative AI consumers are interested in, 2023
- Health and education are the most anticipated application areas
- Figure 12: Expectations for generative AI applications, 2023
- Consumers value the benefits of generative AI but remain cautious about its adoption
- Figure 13: Attitudes towards generative AI, 2023
- What we think
-
State of Internet Development
- Internet penetration growing rapidly in rural areas
- Figure 14: Netizen size, mobile netizen size and internet penetration, China, 2020-22
- Figure 15: Internet penetration, urban vs rural, 2020-22
- 5G mobile user base continue to expand
- Figure 16: 5G mobile users, China, 2021-23
- Fixed broadband subscribers keep steady growth
- Figure 17: Number of fixed broadband subscribers and the proportion of them enjoying an access rate of 100Mbps or above, 2020-23
- Online travel booking rebounded strongly
- Figure 18: Online travel booking users and penetration, 2020-22
- The continuous growth of user base accelerates the commercialisation of online office service
- Figure 19: Online office users and penetration, 2020-22
- Online medical services show great potential under increasingly standardised regulations
- Figure 20: Online medical services users and penetration, 2020-22
- Short video platforms expand into multiple areas amid growth in user numbers
- Figure 21: Short video users and penetration, 2020-22
- Internet penetration growing rapidly in rural areas
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Key Players Performance
- Huawei
- Baidu
- Alibaba
- Tencent
- NetEase
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Market Highlights
- Domestic institutions rolling out ChatGPT-style products
- Figure 22: ChatGPT-style products from iFlytek and Tsinghua university, 2023
- AI conversational and content creation gadgets emerging, while mainstream platforms still testing their AI capabilities
- Figure 23: AI powered buddha – Hotoke/Lark’ s AI assistant, 2023
- Applying AI-generated content concepts to marketing
- Figure 24: Haier and North face’ s marketing campaigns with AIGC concept, 2023
- AI-generated songs raise concerns over infringement
- Figure 25: A song sung by the AI-generated voice of Stefanie Sun, 2023
- AI-powered virtual humans to fill people’s emotional void
- Figure 26: A life-like AI-powered virtual human, 2023
- AI-based hardware still in experimental stage
- Figure 27: Lucyd’ smart eyewear with ChatGPT embedded and Google’s robot based on PaLM-E model, 2023
- Domestic institutions rolling out ChatGPT-style products
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Digital Device Ownership and Purchase Interest
- Home entertainment devices are still a niche market
- Figure 28: Digital device ownership and purchase interest, 2023
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- Figure 29: Replace/upgrade interest among owners of specific digital devices, 2023
- Figure 30: Purchase interest among non-owners of specific digital devices, 2023
- 5G smartphone keep growth momentum
- Figure 31: Ownership of selected digital devices, 1H 2022 – 1H 2023
- Seniors increasingly adopt smart home devices in their daily life
- Figure 32: Ownership of selected digital devices among consumers aged 50-59, 1H 2022 – 1H 2023
- Home entertainment devices are still a niche market
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Usage of Popular Apps
- Social media and short video remain most popular apps
- Figure 33: Usage of popular apps, 2023
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- Figure 34: Frequency of using popular apps – every day, 1H 2022 – 1H 2023
- Smart home apps gain more attention from senior consumers
- Figure 35: Usage of smart home apps among consumers aged 50-59, 1H 2022 – 1H 2023
- Consumers in tier 2 and below cities tend to be heavy app users, especially news and life service apps
- Figure 36: Usage of popular apps – everyday, by city tier, 2023
- Social media and short video remain most popular apps
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Awareness of Generative AI
- Awareness of generative AI is high but adoption of such tools is low
- Figure 37: Awareness of generative AI, 2023
- Awareness and tool usage increase with household income
- Figure 38: Awareness of generative AI, by monthly household income, 2023
- Current generative AI tools are appeal to government officials and students
- Figure 39: Having used generative AI tools, by occupation, 2023
- Awareness of generative AI is high but adoption of such tools is low
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Interesting Functions of Generative AI
- Intelligent search attracts consumers most
- Figure 40: Functions of generative AI consumers are interested in, 2023
- Different occupations have different functional requirements for AI tools
- Figure 41: Functions of generative AI consumers are interested in, by employment, 2023
- Intelligent search attracts consumers most
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Expectations for Generative AI Applications
- Health and education are the most anticipated application areas
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- Figure 42: Expectations for generative AI applications, 2023
- Men of different ages have diverse expectations of generative AI
- Figure 43: Male consumers’ expectations for generative AI applications, by age, 2023
- Consumers in tier 1 cities value financial investment, while those in tier 2 or lower cities look for medical diagnosis
- Figure 44: Expectations for generative AI applications, by city tier, 2023
- Concerns about AI-generated content may impact applications in education and financial investment
- Figure 45: Expectations for generative AI applications, by attitudes towards AI-generated content, 2023
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Attitudes towards Generative AI
- Consumers, especially high-earners, value the positive impact of generative AI
- Figure 46: Attitudes towards the impact of generative AI on people’s capabilities, 2023
- Balance AI efficiency and human creativity in content creation
- Figure 47: Attitudes towards AI-generated content, 2023
- Consumers have mixed attitudes about the role of generative AI in their lives
- Figure 48: Attitudes towards the role of generative AI in people’s lives, 2023
- Provide intelligent suggestions with human-like interaction in shopping
- Figure 49: Attitudes towards AI-generated recommendations in shopping, 2023
- Concerns about job losses due to adoption of generative AI
- Figure 50: Attitudes towards the impact of generative AI on job market, 2023
- Consumers show confidence in recognising AI-generated content
- Figure 51: Attitudes towards identifying products/services using generative AI, 2023
- Consumers, especially high-earners, value the positive impact of generative AI
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Appendix – Methodology and Abbreviations
- Methodology
- Abbreviations
About the report
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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