"Car rental revenues have been increasing steadily and are expected to continue growing through 2020 as consolidation in the market drives up prices and as travel participation/expenditures rise. New technologies and service model adjustments should help companies maintain sales growth, as should improved loyalty offerings and more streamlined rental processes. There’s a noteworthy desire among many consumers to rent from companies that use innovative technologies, promote convenience, offer ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Car Rental Usage
Car Rental Company Used
Car Rental Loyalty Programs
Best Tactics for Prompting Engagement with Travel Loyalty Programs
Appeal of Specific Loyalty Rewards
Methods Used to Reserve a Rental Car
Types of Vehicles Rented
Car Rental Pain Points
Attitudes toward Renting a Car
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Market Leaders
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
26th January 2016
“Vacation travel spending is expected to increase and car rentals are an important component of the leisure travel market. Given that both the share of adults who rent cars and the total number of car renters has increased, the next few years could prove fruitful for the car rental industry ... 
24th November 2015
“As many segments of the business travel market experience price increases, companies consider broadening their travel policies to cover lower cost options such as Airbnb and Uber. Loosening travel restrictions can help companies to save on travel expenses and provide desirable lodging and transportation alternatives for business travelers.” |
Relatively few are members of a car rental loyalty program
