In this report, Mintel examines the economic factors that have shaped and influenced the U.S. car rental market. This includes a review of the overall travel market; airline passenger volume; and fuel costs, all of which impact rental car sales. Specific topics explored include the continued growth of online booking as a primary means of purchase, the rising trend of taxes and fees on airport-based car rental operations, and the downshift in financial fortunes of automobile manufacturers.

Mintel also provides insight into the typical car rental consumer, including demographic characteristics and behaviors regarding car rental, as well as attitudes toward travel. Price remains the dominant criteria considered when deciding to rent a vehicle.

The car rental industry experienced strong growth in 2006. Solid demand for travel by both corporations and vacationers, coupled with rate hikes by rental companies, pushed annual revenues higher. Current positive conditions suggest sustained growth in 2007, even as costs associated with fleet maintenance are predicted to rise. Despite a changing landscape, demand for rental cars in the U.S. is expected to remain strong through 2008.

This report includes cars, SUVs, mini-vans, and small (pickup) trucks that are rented by consumers for business and for leisure/personal purposes. Outside the scope of this report are moving vans, U-Haul, trucks, and other rentals for the transportation of goods.