This report explores the car rental market in the U.S. It provides insight into the external and internal factors affecting rentals and trends, and what those factors mean for future rentals, promotional campaigns and industry innovations. Specific questions that are answered in this report include, but are not limited to, the following:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size
Market Drivers
Competitive Context
Supply Structure
Supplier Profiles
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Car Rental Participation
Car Rental Brand Preference—Personal Use
Car Rental Brand Preference—Business Use
How Rental Cars are Booked—Personal Use
How Consumers Book Rental Cars—Business Use
Length of Booking for Rental Cars—Personal Use
Length of Booking for Rental Cars—Business Use
Which Vehicle Class Consumers Rent
Which Vehicle Class Consumers Rent—Business Use
Options Consumers Pay for When Booking Rental Cars
Vacation Rental, Social Media Usage, Smart Phone Ownership, and Familiarity with Car Sharing Programs Among Car Renters
Rental Car Loyalty Club Participation
Impact of Race and Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Hertz
Brand Qualities
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
12th February 2013
Mintel’s Rental Car – U.S. March 2011 showed car rental sales at $20.6 billion in 2010 a 2.5% increase from 2009. However note that in 2009, car rental revenues had declined for the first time in six years—by nearly 7%—as weak demand resulted from decreased leisure ... |
How have economic conditions affected consumer travel and rental demands?
