“Mass merchandisers are well-positioned to continue being a primary part of customers’ shopping journeys because of consumers’ continued emphasis on wanting value and convenient shopping solutions. However, it appears that all the key retailers are focused on the same initiatives including small store format expansion, adding services like in-store pickup, enhancing the customer experience through loyalty programs, and better melding the intersection of digital and physical stores. These initiatives are ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mass Merchandisers Shopped in Last Six Months: Overall and Primary
Frequency of Mass Merchandising Shopping
Items Purchased at Mass Merchandisers
Attitudes toward Mass Merchandiser Shopping
Influencers to Encourage More Mass Merchandiser Shopping
Race and Hispanic Origin
Correspondence Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retailer Overview
Competitive Context
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th November 2015
“The main benefits mass merchandisers offer is one-stop shopping convenience and affordable pricing – two things customers can take for granted over time. Mass merchandisers can no longer rely solely on these benefits to drive traffic; infusing more experiential elements into the shopping process can help to keep the brands ... 
29th July 2015
“Mass merchandisers hold the lion’s share of shoppers who seek out the convenience of one-stop shopping, but continue to face competition from other channels such as drug stores, warehouse clubs, and of course Amazon.com. Mass merchandisers’ efforts to expand the number of smaller format stores will continue to place ...
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What role do Hispanics and Blacks play for mass merchandisers?
