Black Consumers and Shopping at Mass Merchandisers - US - February 2020
Black Consumers and Shopping at Mass Merchandisers - US - February 2020

"Some 98% of Black consumers have shopped at a mass merchandiser within the last year, making these stores the primary location where they can fulfill their shopping for multiple personal and household needs at competitive prices. Some stores have a reputation as being upscale and hip while other stores are considered crowded but cheap, which drives a brand narrative, but Black consumers primarily associate mass merchandisers with offering a good ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Black Population by the Numbers
Market Perspective

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
Trend Drivers
What’s Working?
What’s Struggling?
What to Watch
The Consumer – What You Need to Know
Preferred Mass Merchandiser Retailers
Attitudes toward Mass Merchandisers
Perceptions of Mass Merchandisers
Desired Store Improvements

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer