Mass Merchandisers: Incl Impact of COVID-19 - US - December 2020
Mass Merchandisers: Incl Impact of COVID-19 - US - December 2020

“Mass merchandisers are one of the few retailers benefiting from the changes caused by the pandemic and recession, similar to the 2008 financial crisis. Consumers who are prioritizing essentials and value – both affordability and convenience – are gravitating to mass retailers as their primary shopping destination, resulting in positive sales growth expected to continue over the next five years. Moving forward, mass retailers should continue focusing on improving online shopping capabilities ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – Key Takeaways
Market Size and Forecast
Market Factors
Market Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Key Takeaways
Consumer Trends Drivers and Mass Merchandisers
Retailers Shopped and Shopping Method
Items Purchased
Reasons for Shopping Mass Merchandisers
Perceptions of Mass Merchandisers
Changes because of COVID-19
Desired Improvements

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Competitive Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer