“Black consumers spend a hefty amount of money on dining out. Although they are more likely to patronize chain restaurants, there is tremendous support for local mom-and-pop restaurants in their community, particularly those that serve ethnic dishes. Black consumers are expanding their palate to include a wider range of ethnic foods, which is likely to impact restaurants that serve traditional American dishes.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance Overview
Segment Performance – Limited-service Restaurants
Segment Performance – Full-service Restaurants
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes toward Dining Out
Decision Factors for Choosing Restaurants
Dining Out Dayparts
Ordering and Dining Behaviors
Types of Beverages Consumed at Restaurants
QSR, Fast Casual, Pizza, and Food Trucks
Casual, Family, and Fine Dining Restaurants
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators
Leading Companies and Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The US Black Population
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
30th September 2015
“Black consumers dine at fast food restaurants more than any other consumer group. The convenience and cost savings are huge drivers for choosing to dine out rather than to prepare meals at home. Although a number of incentives prompt them to try something new, the majority also say they are ... 
29th May 2015
“A sure way to Black consumers’ hearts is for a company to get involved in what matters most to those consumers – Black youth. For decades, McDonald’s has been actively involved in the Black community with targeted advertising, sponsorship of Black events, providing scholarships, etc. For the second consecutive year ... |
What can marketers do to set themselves apart from the competition?
