“Government regulations are making it increasing more important to Black consumers to eat healthy. Menu customization is a way to address the issue. Some restaurants are allowing consumers to get what they want how they want it — this builds a more personal relationship, and allows consumers to choose healthier items. Authenticity and sustainability are also growing in importance.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Profile of the Black Dining Out Consumer
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Attitudes of the Dining Out Consumer
Factors Influencing Dining Out Choices
The Fast Food Restaurant Consumer
The Family Restaurant and Steakhouse Consumer
Spending on Dining Out – Outlook
Regional Differences
Restaurant Dayparts
Beverage Purchase Behaviors
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
U.S. Black Population
Appendix – Consumer Tables
Appendix – Trade Associations
29th May 2015
“A sure way to Black consumers’ hearts is for a company to get involved in what matters most to those consumers – Black youth. For decades, McDonald’s has been actively involved in the Black community with targeted advertising, sponsorship of Black events, providing scholarships, etc. For the second consecutive year ... 
30th January 2014
“For Black consumers, food is love – whether in the home or away. They like trying new dishes, particularly if they’ve tried something similar and liked it. The key is making these items available on restaurant menus or having more ethnic restaurants available in the Black community.” |
Could rising beef prices negatively impact fast food restaurant sales? 
