“Nearly nine out of 10 people use at least one type of air freshener at home but significant scope exists to encourage people to use a wider range of products and use them more regularly, such as for scenting more rooms or using air care products for a wider variety of reasons. Brands need to focus on both everyday odour elimination and freshening of the home, as well as the ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Air Fresheners
The Consumer – Frequency of Usage in Different Rooms
The Consumer – Replacement of Air Freshener Refills/Fragrances
The Consumer – Attitudes towards Scented Candles
The Consumer – Scent Preferences
The Consumer – Attitudes towards Plug-ins and Standalone Air Freshener Units
The Consumer – Factors Likely to Encourage Use of Car Air Fresheners
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – The Consumer – Usage of Air Fresheners
Appendix – The Consumer – Frequency of Usage in Different Rooms
Appendix – The Consumer – Replacement of Air Freshener Refills/Fragrances
Appendix – The Consumer – Attitudes towards Scented Candles
Appendix – The Consumer – Scent Preferences
Appendix – The Consumer – Attitudes towards Plug-ins and Standalone Air Freshener Units
Appendix – The Consumer – Factors Likely to Encourage Use of Car Air Fresheners
24th February 2015
“Air Wick Life Scents Collection features new technology that allows consumers to experience constantly changing fragrances through different scent notes in one fragrance.” 
29th October 2014
“As winter approaches, brands in air care are looking to encourage people to add festive atmosphere to their homes through the purchasing of products with limited edition and seasonal fragrances, which have seen a trebling of new launches since 2011.”
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Increasing usage of air fresheners in particular rooms to help grow sales
