“Although scent is a vital part of the air care category, many people still look towards the category for pure function: removing odours. As a result, fragrance-free products may provide a future area of growth as brands try to allay concerns over ingredients, and reduce discouraging factors such as scents being too artificial or too strong.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Air Care Products
Changes in Air Care Usage
Barriers to Air Care Usage
Scented Candle Usage Triggers
Factors Influencing Choice of Scent
Air Care Behaviours
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
20th April 2018
“P&G has launched a new line of air care products that position fabric care brand Lenor as the fragrance expert. The exposure to Lenor fragrances in fabric care could provide a boost to the Febreze brand, but there are limitations to this strategy, with only certain fragrances likely to possess ... 
23rd January 2018
"Moodo has launched a smart air care machine at CES 2018, which is capable of being controlled by smartphone or by voice. Although its price is likely to be a barrier to most, it indicates the potential success of integrating air care products into the connected home."
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The effects of air pollution on the air care market
