“The pandemic has brought people closer to their personal spaces and consumers are now reassessing the value they provide. Air care products are an effective way for consumers to feel more comfortable at home, while mood-enhancing scents have proven attractive to consumers during stressful times. The home has also taken on new roles over recent months, offering opportunities for brands to broaden functionality and introduce new ways to appeal to ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – Key Takeaways
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Key Takeaways
The Impact of COVID-19 on Consumer Behaviour
Air Care Product Usage
Where Air Care Products are Used
Air Care Product Purchase Frequency
Important Purchase Factors
Interest in Environmental Behaviours
Attitudes towards Air Care Products
Perceptions of Air Care Brand Tiers
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – Key Takeaways
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
14th September 2020
“Zoflora has launched its new Botanical Collection, including three limited-edition fragrances featuring unique floral notes. Although the recent pandemic has significantly increased usage and purchase of household cleaning products, brands should continue to invest in NPD to maintain engagement over the longer term. Besides exploring new scents, brands can invest ...
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The impact of COVID-19 on the air care market
