“Sales of air fresheners could be boosted in a number of ways, including focusing more on room specific products, the elimination of specific cooking or food smells or the provision of added functional benefits to boost health and wellness. Brand loyalty and engagement could be increased through encouraging the testing of scents in the retail environment or through creating a subscription service for refills.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Market Share
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Product Usage and Buying
Elimination of Odours
Reasons for Using Air Fresheners
Buying Behaviour
Interest in New Product Attributes and Formats
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Product Usage and Buying
Appendix – Elimination of Odours
Appendix – Reasons for Using Air Fresheners
Appendix – Buying Behaviour
Appendix – Interest in New Product Attributes and Formats
29th September 2015
“Brands and retailers in household care can look to increase sales through targeting cleaning and care products at owners of pets.” 
7th March 2014
“The new Air Wick National Parks Fragrance Collection from Reckitt Benckiser seeks to increase the brand’s emotional appeal through celebrating Britain’s large natural spaces.”
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How can focusing on room specific products help boost sales?
