“The focus of the market on the launch of new fragrance ranges, including seasonal and limited edition scents, has increased consumer choice and helped drive replenishment sales. However, in order to further increase spending, brands in the market need to concentrate on encouraging usage of a wider repertoire of complementary products, as well as give shoppers more reasons to buy air care products. The promotion of products that offer greater ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage of Air Fresheners
The Consumer – Purchasing of Air Fresheners
The Consumer – Buying Behaviour
The Consumer – Attitudes towards Air Fresheners
The Consumer – Interest in Product Features
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Who’s Innovating?
Appendix – Market Size and Forecast
30th November 2016
“The Bill and Melinda Gates Foundation and scientists from Firmenich have created a fragrance that can block olfactory receptors to toilet malodours, for usage in public toilets in developing countries. This has future implications for the air care category, potentially removing aerosols’ advantage on perceived odour elimination and extending usage ... 
25th September 2015
“Based on the insight that consumers would like an air freshener spray with no wet fall out, RB has launched the Air Wick Pure aerosol.”
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Increasing replenishment of air care products
