Dark Spirits and Liqueurs - UK - August 2013
Dark Spirits and Liqueurs - UK - August 2013

“While modern spins on whisky are likely to be shunned for drinks such as single malt by older drinkers, producers would be unwise to ignore the growing influence of appealing to younger tastes.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues in the Market
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Segment Performance
Channels to Market

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Consumer – Usage of Dark Spirits and Liqueurs
Consumer – Choice Factors
Consumer – Locations for Drinking Dark Spirits & Liqueurs
Consumer – Attitudes Towards Dark Spirits
Consumer – Attitudes Towards Flavoured Dark Spirits
Consumer – Attitudes Towards Liqueurs
Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Segment Performance
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – Consumer – Usage of Dark Spirits and Liqueurs
Appendix – Consumer – Choice Factors
Appendix – Consumer – Locations for Drinking Dark Spirits & Liqueurs
Appendix – Consumer – Attitudes Towards Dark Spirits
Appendix – Consumer – Attitudes Towards Flavoured Dark Spirits
Appendix – Consumer – Attitudes Towards Liqueurs
Appendix – Consumer – Target Groups