UK Dark Spirits and Liqueurs Market Report 2021
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The UK Dark Spirits and Liqueurs report identifies consumer attitudes towards dark spirits and liqueurs, industry analysis, and consumer preferences in the UK. This market report covers the market size, market forecast, market segmentation and industry trends for the Dark Spirits and Liqueurs market in the UK.
Current Market Landscape
The COVID-19 outbreak has tested the dark spirits and liqueurs market, with a sharp fall in value sales as the on-premise channel was hit hard by closures and restrictions in 2020. However, as the growth in sales in 2021 proves, consumers are keen to once again enjoy the offerings of hospitality venues. The emergence of the Omicron variant has significantly increased the uncertainty around the speed of this recovery, while the income squeeze in 2022 will also pose headwinds to it.
During various lockdowns and restrictions, many consumers had to become their own mixologists. This underpins a strong interest in dark spirits designed for mixing, despite dark spirits being most commonly drunk on their own.
Future Market Trends in Dark Spirits and Liqueurs
The heightened focus on health sparked by the COVID-19/ coronavirus outbreak is one of the market’s biggest challenges, lending momentum to the alcohol moderation trend. The concerns about sugar in the diet meanwhile extend also to liqueurs, boosting the need for brands to focus on healthier drink options.
Low-/no-alcohol variants of dark spirits and lower sugar liqueurs, however, appeal widely to both current users and non-users, signalling strong potential for better-for-you products to keep users engaged with the market.
Read on to discover more details or take a look at all of our UK drinks market research.
Products: Whisky, scotch, brandy, cognac, Armagnac, rum (dark rum, golden rum, spiced rum), liqueurs, cream-based liqueurs.
Brands: Pernod Ricard (Jamesons, Havana Club, Martell), Diageo (Bell’s Whisky, Johnnie Walker, Baileys), BBFB (Jack Daniel’s), Edrington Beam Suntory (The Famous Grouse, Jim Beam, Courvoisier), William Grant & Songs (Grant’s, Sailor Jerry, Three Barrels), High Commissioner (Loch Lomond Group), Proximo Spirits (The Kraken), Campari UK (Wray & Nephew), Rémy Cointreau (Mount Gay), Disaronno International (Tia Maria), Moët Hennessy Diageo (Hennessy), E & J Gallo (Gallo), Halewood International (Jules Clairon), Amarula, Southern Comfort, Pimm’s, Jägermeister, Whtye & Mackay, Red Leg, Woods, Bardinet.
This report, written by Angharad Goode, a leading analyst in the drinks sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
After a sharp drop in the dark spirit and liqueur market in 2020, the reopening of hospitality over spring and summer 2021 saw sales rapidly regain momentum. However, with the expected pressures on household finances in 2022 caused by rising inflation, the market will see another year of gradual recovery.
Angharad Goode
Research Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.