“Despite the inexhaustible supply of recipes for cocktails and other drinks on the internet, the notable interest in on-pack suggestions indicates a need for brands to do more to put these ideas into the path of the shopper.” This report discusses the following key topics:  Giving serving suggestions more visibility in-store is neededOwn-label can tap into savvy shopping habits to grow its ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size, Segmentation and Forecast
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Dark Spirits and Liqueurs
Barriers to Drinking Dark Spirits
Dark Spirit and Liqueur Preferences
Product Enticement
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Attitudes towards Dark Spirits and Liqueurs
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Market Share
1st September 2017
"Industry awards give private label spirits authoritative marques of quality, helping to sell them as savvy buys for switched-on shoppers rather than trade-downs." 
22nd December 2016
“Captain Morgan’s new contract with brand ambassador Wes Morgan involves a number of fun clauses which should help to encourage a more favourable brand image among consumers. However, the brand may be able to use this opportunity to widen its appeal among women by signing up a female equivalent of ...
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