Dark Spirits and Liqueurs - UK - September 2015
Dark Spirits and Liqueurs - UK - September 2015

“The commoditisation of flavoured vodka provides a cautionary tale for dark spirit brands to take heed of to try to retain the inherent premium image of the market. The Famous Grouse provides a good example of a brand that has innovated with different expressions while simultaneously promoting itself as a premium brand.”

– Chris Wisson, Senior Drinks Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Segmentation
Channels to Market
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Usage of Dark Spirits and Liqueurs
Preferences of Dark Spirits and Liqueurs
Purchasing Locations and Willingness to Spend on Dark Spirits
Occasions for Consumption
Perceptions of Dark Spirits
Attitudes towards Dark Spirits and Liqueurs
Interest in Flavoured Dark Spirits and Liqueurs
Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players – What You Need to Know
Market Share
Brand Communication and Promotion
Launch Activity and Innovation
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market Size and Segmentation
Appendix – Market Share